Product Packaging Questions

Issac Montenegro

Eddie Crum

Blayr Stone

Step 1

            The product is packaged in a smooth plastic purple bag and the product itself is paper wipes. It measures about 6" by 7" and the lettering is about an inch big and it contains 20 wipes and it weighs a few ounces. The main colors on it are white and purple and it isn't transparent. It has one information section on the back that is made up all of text which resembles the Arial font but in bold. The packaging contains one image of a quadruple scoop chocolate ice cream which is relevant to the design because it can become a potential mess or otherwise dirty ones face and clothes.

Step 2

            The audience for this product can basically be for anyone but it seems to be mainly directed towards moms and parents for cleaning up after their children's messes especially due to the image of the ice cream cone.

Step 3

            At first glance this product drew my eyes to it with its bright and bold packaging but the main reason it attracted me was because its simple design in which right away you know what it is. As we said before what makes this product work for us is that it has a simple to understand design and stands out from a crowd of products. Another thing we liked about the packaging is its easy opening front which allows you to access the wipes quickly, easily, and it is re-sealable. What we disliked about the packaging ,however, is that the white square doesn't seem to fit since the rest of the design is rounded off and the picture on the front should be of the wipe cleaning a mess or something a bit more relevant to the buyer. The rest of the design has a good alignment but to us it seems a bit off balance because of the image being slightly off center. It also has good spacing between the text and a hierarchy because the more important text is in a bold and in purple while the lesser information is a non-bold black. It is simple to read and has a flow where it is simple to follow.

Step 4

            In our redesign the main element we would change is the image of the ice cream cone to an image of a spill or a wipe in the process of cleaning in order to make it more relevant and show what the product can do. We would also change the white square to a rounded off white square in order to make it work better with the design. Besides that the design worked really well with us in flow, color scheme, and in hierarchy.